
Case 01Live product
Creator → digital fitness platform
Before
An audience built on TikTok and Instagram, monetised through sponsorships and one-to-one coaching — with no product of her own to sell at scale.
After
- SCULPTÉ — a training app on iOS and Android
- Programme library, guided sessions and meal plans
- Memberships and checkout, hosted and run for her
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Audience at launch
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Members
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Recurring revenue
Figures pending sign-off — fill them in at src/lib/cases.ts.



